VU Explore AR

Client: Victoria University

Year: 2021

Team: VU Hive Lab

Role: User Interface Design, 3D Modelling, Graphic Design, Prototyping & animation, Design research, Photography, Videography, QA Testing.

Award: The Australian Business Award 2022 — Mobile Innovation Winner

Description:

VU Explore is part of the award-winning Victoria University App now used by 40,000 VU students to keep track of their classes and assignments, and to access VU services.

VU Explore is an Augmented Reality experience at VU's Orientation Festival. With this feature, users scan decals located on the ground around campus and watch videos that help them familiarise themselves with key services and points of interest. At the same time, they activate moving three-dimensional holograms of plants indigenous to the Maribyrnong region.

The unique feature allows users to learn more about native plants as they collect a full series of native flowers with charming names such as Bidgee Widgee, Gold Dust Wattle and Minnie Daisy.

Each of the flowers was created as a 3D digital model over many hours by VU digital designer Khuyen Phung and resident Indigenous digital artist Elijah McDonald.