Footscray Foodie App
Client: Maribyrnong City Council x Victoria University
Year: 2022
Team: VU Hive Lab
My role: UI and UX design, brand identity, graphic design: digital and prints, typography, illustration, prototype & animation, photography, videography. Benchmarking, design research, user research. Contribute to the database, QA testing, bug reports, community engagement.
Description:
Footscray Foodie App lets you explore the local cuisine in Footscray and surrounding suburbs in the City of Maribyrnong. It is a free, not-for-profit, community-led project. Footscray Foodie App was developed by Victoria University’s Hive Lab as a social good project to boost the local economy post COVID-19.
Footscray Foodie App’s branding identity is based around a "disruptive pink" color palette, with custom logotype inspired by the classic Footscray Market logo.
